Example 1a question

In your experience, how has your creativity developed through using digital technology to complete your production?

Introduction

Explain the tasks you have done across the 2 years,

including anything done outside the course that you intend to reference.

Main paragraphs

• Write about the technology you have used, with some reflections on how you got to grips with it initially, and where you went from there. You might discuss:

• -iMovie/Final cut pro

  -camera(s)

  -blogger

  -YouTube

  -Photoshop

  -etc.

  • Make some observations about how easy it is to get used to technology these days, particularly for young people who have access to it outside school. Refer specifically to how you used the technology in particular tasks.
  • Open up the question of creativity: what does it mean to you, and where have your ideas about creativity come from? What do other people say about what creativity might mean? (*Quote) How have the tasks themselves encouraged creativity? Refer to examples from what you’ve done.

  • Conclusion

    • Try to bring together these strands - creativity and technology - to answer the question.
    • Refer to ways in which the technology has also allowed you to develop other skills - teamwork, organisation, planning, research, negotiation.
    • Finish by opening up to a wider conclusion - that digital technology has given media consumers the opportunity to become media producers too - particularly via web distribution and that this, in turn, has allowed creative comment in wider communities such as YouTube.
    
    
    Look at the criteria for top marks:
    
    
    

    Explanation/analysis/argument (8-10 marks)

    There is a clear sense of progression and of how examples have been selected, and

    a range of articulate reflections on technology and creativity. There is a fluent

    evaluation of progress made over time.

    Use of examples (8-10 marks)

    Candidates offer a broad range of specific, relevant and clear examples of technology

    in relation to creative decisions and outcomes.

    Use of terminology (5 marks)

    The use of media terminology and research, planning and production terms is

    excellent.

    Complex issues have been expressed clearly and fluently using a style of writing

    appropriate to the complex subject matter. Sentences and paragraphs, consistently

    relevant, have been well structured, using appropriate technical terminology. There

    may be few, if any, errors of spelling, punctuation and grammar.